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This summer’s new Pepe Jeans Eyewear collection of optical frames includes decorative motifs inspired by designs that originally adorned the jeans on their first appearance in 1973. Bright colour combinations stylise the range of 16 metal and 16 acetate models that features styles for both men and women. Point-of-sale material includes window banners and showcards, many of which feature pictures by fashion photographer Steven Meisel. Every frame is supplied in a branded hard-case with lens cloth.
? Details: 0207 436 8046.