Opinion

Pepe Jeans sunglass collection launched

Simon Jones

Pepe Jeans London has launched a new-season sunglass collection with contemporary styles in bold metals and bright-coloured acetates, inspired by vintage design with a modern twist. Aimed at the younger wearer, the colours and styling of the sunglasses tie up with other components of Pepe Jeans London’s clothing and accessory range. There are 32 styles – 13 metals and 19 acetates – including oversized designs. Models come in several colour options, with a quality case and lens cloth. Point of sale material includes window display components and showcards featuring both optical and sunglasses, as well as a dedicated counter-top display stand. The eyewear has a retail price point of between

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