Release the fog of war

Essilor has been getting some great PR for its Optifog product of late. This piece in the Mail is typical of the coverage and it demonstrates just how visual things need to be to capture the imagination of the press. So many optical products are remarkable because of their small size or invisibility so it's really great to see something optical getting some exposure.

The first phase of coverage has been centred around kitchens and chefs but there is no reason why sports and drivers should also get in on the act. It woul;d certainly be an issue for winter sports and cycling.