View From the High Street: Communication, communication, communication

Recently in my practice we have been reviewing some of the ways we communicate with our patients. Not in terms of social media but in the basic face-to-face in-store human interaction.

We all know that a golden rule of providing great service is making sure that the patient is kept informed at every stage. In optics this is probably something that most of us feel we do pretty well already because the journey from appointment booking to spectacle fitting can be long and complex. It is one that our customers simply cannot make alone as they can in most of the rest of the High Street.