Viewpoint: Talking style? Find yours first

Some of us wanted better words for what we do. Words that made sense to the glasses-wearing public, who often still think having the job title of dispensing optician means you do the eye test. We wanted words that felt more aligned with our passion for aesthetics, not just function. So, we came up with these: eyewear stylist, eyewear styling and style consultations.  

And I love them. 

They communicate exactly what I want them to, and they help customers understand the experience they’re walking into. They’ve seen a wardrobe stylist before, so this isn’t that different.