In the first of a monthly series of guest columnists tackling topics related to eyewear, Jason Kirk makes a case for putting fashionable frames at the forefront of your practice’s customer journey
We have a problem in optics, a problem that we need to solve together. Consumers do not understand the difference between ‘good’ and ‘bad’ and, as a result, we struggle to gain their confidence.
Go on, throw your arms up in the air and say it, ‘my patients know what great service I give them.’ Say it often enough and you might believe it. You might even be right, but there are some fundamental questions that we need to ask ourselves like: ‘Does my patient understand the difference between a good eye exam and a vision test?’
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