Opinion

Viewpoint: Small changes for the better

Viewpoint
Francesca Blackmore reflects on what inspired her practice’s double success at the 2024 Optician Awards
Francesca Blackmore of Pearce & Blackmore Opticians

I had the honour of attending the Optician Awards last month and I was absolutely astounded to be packing two of the (very heavy) trophies into my suitcase to bring home to Wales.  

Much was said about our double award win, but it was a great night for Wales on the whole. Two of the other awards winged their way back to practices in my neck of the woods and I was thrilled to realise both the Independent and Multiple Practice of the Year were here in Wales. 

With Wales also bringing home the Enhanced Service Award, the country’s success that night surely has a lot to do with the shift of focus here, pushing practices into being a vital part of primary health care by upskilling our optometrists and allowing them to work at the top of their qualifications.  

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