Vision is the thing

A major new study (NSIGHT) has shown that, perhaps not surprisingly, when choosing eye-related products, vision is the most compelling feature. The Bausch+Lomb study sought the views of 3,800 spectacle and contact lens wearing subjects aged 15-65 years from seven countries including the UK, asking them to rank eight categories of potential product features. They were chosen, most important first, to be vision, health, environment, eye condition, convenience, comfort, personal performance and personal appearance. From these findings it would appear that people aren't quite as vain as you might imagine and comfort is only half as important as vision quality.