Frames at Opti: Box fresh

Launched in 2018, Looc builds software for eyewear manufacturers. Its technology takes a 3D measurement of a patient’s face and determines which shape suits them best in the correct size. Sven Neitzel, co-founder and lead designer at Looc, tells Optician: ‘Each model can have different sizes. The manufacturers can sell customised glasses if they need the bridge a bit wider, for example. A store can’t have one model in 10 different sizes, but with our app it is very easy. It can be fine-tuned on the iPad.’

Looc’s virtual try-on tool can be used online, live in-store or in a shop window for potential customers passing by. It offers a realistic view by accounting for lighting conditions, natural colours and materials. Looc partners with Reframed, a 3D printed eyewear company that specialises in creating frames for non-Caucasian face shapes and noses. ‘Many people go to the optician and don’t have many options to choose from,’ Neitzel says.