Kilsgaard joins the Design Eyewear Group
Author: Chris Bennett
Danish eyewear supplier Kilsgaard had joined the Design Eyewear Group to help develop its eyewear brand internationally.
Design Eyewear Group was formed by three eyewear design companies. Founder members included Danish ProDesign and InFace and the French designer Face a Face.
The strategy of the company is to develop and market a range of distinct designer eyewear brands to customers worldwide.
Kilsgaard Eyewear was founded by Jacob Kilsgaard in 2008 and now has a turnover of DKK400m (£46m), 200 employees and offices around the globe.
The brands within the Design Eyewear group now include ProDesign. InFace, WOOW, Face a Face and Kilsgaard
‘The Kilsgaard brand has an elegant, minimalistic and innovative expression and is a perfect match to the brand portfolio of Design Eyewear Group,’ said Lars Flyvholm, CEO of Design Eyewear Group. He said he was looking forward to showing off the extended line up of brands at the upcoming optical trade shows.
‘Kilsgaard Eyewear will right away benefit from our strength in sales and distribution, while we clearly will benefit from their straight forward business model and their strong relations to the fashion scene,’ he said. Like all other brands in the group Kilsgaard would preserve its individuality he stressed.