The merger of the Vision Council and the ESA (News 12.10.12) marked another step on the road to globalisation of the eyewear business. Last month's meeting was an opportunity for the Vision Council - it has dropped 'of America' from its moniker - to show what it could offer its new ESA partners in terms of solid information on the market and trends. This formed the basis of a two-day meeting on Portugal's rugged Atlantic coast.
The first tranche of data collection faced a number of known challenges said the VC's Shawn Shafer. These included the issue of cross-border purchases, the differences in legislative and healthcare systems, channels to market and even terminology. Shafer presented the fist six months' worth of data but urged delegates to provide candid feedback to ensure the market research revealed meaningful information in the coming months.
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