B&L in search of model CL wearer

Bausch & Lomb has launched a competition to offer consumers the chance to win a modelling contract worth €10,000 and become the 'New Eyes' of its SofLens brand for its 2010 European advertising campaign.

The competition is being run as part of a campaign to promote B&L's new SofLens daily disposable Toric for Astigmatism.

The competition winner will be selected in autumn 2009 from the finalists of each European country, all of whom will receive an HD prize pack including a 42-inch LCD television screen, HD video recorder and HD photo camera.

Geoff Collins, Bausch & Lomb UK's marketing manager, commented: 'The Winning Look campaign provides eye care professionals with a new opportunity to engage with our younger customers in store and discuss the benefits of the Soflens range.'