Eco Eyewear launches ‘Time to Reflect’ AW24 campaign

‘Time to Reflect’ was the new Eco Eyewear’s AW24 campaign, which underlined the carbon negative brand’s connection with nature. 

With its ‘one frame, one tree’ initiative, Eco reached 3.8 million trees planted, achieving carbon negative status. 

The Eco Ocean collection features frames made from recycled ocean plastic, made possible through Eco’s collaboration with the NGO Waste Free Oceans to collect 60 tonnes of plastic. 

With this new campaign, Eco has taken some ‘time to reflect’ on its achievements and its commitment and presented the AW24 collection, featuring new styles for existing lines, and introduced the new Eco Retrospect collection.