Johnson & Johnson Vision Care has announced a promotional tie-up with online fashion retailer Asos for its Acuvue contact lenses.
The campaign began this week and will run for six weeks through Asos.com and a monthly magazine.
Shirley Bovonsombat, senior product manager for Johnson & Johnson Vision Care, UK & Ireland, said: 'This exciting partnership with Asos allows us to raise awareness of contact lenses in a relevant and engaging way amongst fashion conscious women.'
As part of the deal Johnson & Johnson will also be giving away a year's supply of free contact lenses.