Mikli aims to build brands

The Alain Mikli International Group has appointed Guiseppe La Boria (pictured below) as sales and marketing director. La Boria brings extensive experience of optics to the role, having worked for Safilo as sales manager in Italy for eight years and for Luxottica as international sales manager for nine years. La Boria will focus on the Alain Mikli, Starck Eyes, Mikli by Mikli and Jean-Paul Gaultier by Mikli brands. He will cultivate relationships with corporate customers and coordinate with brand managers on the development of specific brands.