Specsavers wins social media accolades

Specsavers has claimed two industry awards for its advertising and online campaigns. The multiple’s in-house creative team, and social media agency, Manning Gottlieb OMD, earned accolades from industry bodies Campaign and The UK Social Media Awards.

At the UK Social Media Awards, Manning Gottlieb OMD received the Best Viral Award for the Specsavers’ ‘Should Have Gone to…’ Ball Boy campaign that launched in January 2013 after a player appeared to kick a ball boy at a football match between Chelsea and Swansea City. Specsavers said the agency had an advert on social media channels within 24 hours. It added that the advert resulted in over 150,000 online interactions, received over 12,000 mentions across social media channels, saw an engagement rate on Facebook 220 times the UK average and earned Specsavers 10,000 new Facebook friends.