Transitions Optical is to continue its sponsorship of travel documentaries on ITV in 2015
Transitions Optical is to continue its sponsorship of travel documentaries on ITV in 2015.
Since 2012, the company has invested in media to raise awareness of the product and encourage British spectacle wearers to consider its benefits.
Programmes include – ‘On the road with Richard Wilson,’ ‘Barging around Britain with John Sergeant,’ ‘More tales from Northumberland with Robson Green’ and Weekend Escapes with Warwick Davies.
The sponsored screen segment shown at the opening and closing of the programme, and at the break, features a dimmer switch, which adjusts light depending on the conditions the wearer is experiencing.